The Rise of Pewdiepie: How a Gamer Became an Internet Sensation
In this world of social media and online influencers, it’s hard to ignore the name Pewdiepie. With over 110 million subscribers on YouTube, he has become one of the most famous and successful content creators on the platform. But what exactly is the secret to his success? Why is Pewdiepie so famous? Let’s take a deeper look into his journey and find out.
The Beginning of an Online Career
Felix Arvid Ulf Kjellberg, popularly known as Pewdiepie, is a Swedish YouTuber and gamer. He started his YouTube channel in 2010 while studying at Chalmers University of Technology in Sweden. At first, his content focused on gaming, with playthroughs and commentary on various video games. During this time, he also changed his YouTube channel name to Pewdiepie, a combination of the word “pew” (the sound of a laser gun) and “die pie” (a misspelling of “pie”).
Despite starting with zero subscribers, Pewdiepie’s channel quickly gained popularity among gamers and he was soon referred to as the “King of YouTube Gaming”. His energetic, loud, and often controversial commentary resonated with his audience, and his channel’s subscriber count skyrocketed.
The Power of Personality
One of the key reasons for Pewdiepie’s success is his unique personality. He has a natural talent for entertaining and engaging his audience through his humor, quick wit, and authenticity. His content is unscripted and he speaks directly to his audience, making them feel like they are his friends. He also shows a vulnerable side, opening up about his personal life and struggles, which has helped him build a strong connection with his followers.
In addition to his gaming videos, Pewdiepie also started diversifying his content by doing challenges, reactions, vlogs, and collaborations with other YouTubers. This not only kept his content fresh and interesting, but also helped attract a wider audience and gain new subscribers.
The Bro Army
Over time, Pewdiepie’s fans started identifying themselves as part of the “Bro Army” and this created a strong sense of community and loyalty among his fans. His fans not only support and defend him, but also actively promote his content on various social media platforms. This loyal fan base has been a crucial factor in his continuous growth and popularity.
Embracing His Controversial Side
Pewdiepie is not without his fair share of controversies. He has faced criticism for his use of profanity, racist comments, and even allegations of anti-semitism. In fact, in 2017, Disney cut ties with him following a controversy involving anti-semitic jokes in some of his videos. However, this did not stop Pewdiepie from persevering and he continued to create content that resonated with his fans.
Moreover, Pewdiepie has not shied away from addressing his controversial side and has used humor to address and apologize for his mistakes. This has helped him not only retain his fan base, but also attract new followers who appreciate his ability to own up to his mistakes.
Business Mindset
In addition to his entertaining content, Pewdiepie is also known for his business acumen. He has diversified his income streams by creating his own merchandise, partnering with various brands, and even launching his own mobile game, “PewDiePie: Legend of the Brofist”. In 2019, he also started his own media network called “Revelmode” which featured other popular YouTubers and content creators.
Furthermore, Pewdiepie is well-known for his philanthropy, often donating to various charities and organizations. In 2019, he even donated $50,000 to the Anti-Defamation League in an effort to make amends for his previous controversial statements.
Conclusion – A Perfect Combination
In conclusion, Pewdiepie’s success can be attributed to a perfect combination of his engaging personality, loyal fan base, ability to adapt and diversify his content, and his business mindset. He has not only achieved incredible success on YouTube, but has also become a cultural phenomenon, with his influence extending beyond the gaming community. With no signs of slowing down, Pewdiepie is set to continue his reign as the “King of YouTube”.
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